Work Experience

2016 – NOW

Senior Experience Designer at REA Group, Melbourne

User Experience designer for Australia’s leading residential property website

2013 – 2016

Lead Experience Designer at DT, Melbourne

User Experience design for large companies such as Fisher & Paykel, Optus, Bunnings, or Myer. In addition to that, user research and requirements engineering for large replatform projects, mainly for Adobe Experience Manager projects.

2007 – 2013

Senior User Experience Consultant at Namics AG, Zurich

User-centered analysis and concepts of intranets, websites, web applications and mobile solutions for companies such as Swiss Federal Railways SBB, ABB, UBS, Schindler, Baloise Group or Phonak.

Company-wide expert for prototyping methods, incl. training courses for the software Axure RP.

Established speaker covering UX topics at internal and external conferences and symposiums.

2002 – 2007

Product Manager at Bluewin AG / Swisscom AG, Zurich

Product manager webhosting for retail customers (Swisscom HostCenter, Swisscom HomepageTool). Development of business cases, project manager for service improvements.

2000 – 2002

Founder, Creative Director at ELEET, Berne

Webdesigner for Swiss SMEs and founder of a startup dealing with the two main problems that students have: book exchange ( and the crowd-sourcing of non-official notes (

1998 – 2002

Research assistant, webmaster at Institut für Wirtschaftsinformatik, University of Berne

Webmaster and concepter for new/existing web presences for the department of information management at the University of Berne. Support for research projects.


2006 – 2008

University of Applied Sciences in Business Administration Zurich

MAS in Business Consulting (while working full time).

1997 – 2002

University of Berne

Master of Science (M.Sc.), Business Administration.