Experience

Product Design Lead at carsales, Melbourne (2020 - now)

Leading a team of Product Designers to design experiences for our dealer customers. Establishing processes and governance for design and product development within the dealer and the wider carsales team.

Helped the team to launch a new Sourcing application on the web, iOS and Android that allows dealers to value and appraise vehicles coming into their dealership (e.g. as a trade-in).

Senior Experience Designer at REA Group, Melbourne (2016 - 2020)

Senior User Experience Designer for Australia’s leading residential property website realestate.com.au. I started in the media team and helped to launch the Lifestyle content experience. After that, I was asked to join the Financial Services team and launched the Home Loans product. In this team, I designed tools and services that support Australian home buyers in getting their first (or refinanced) home loan. My tasks involved planning and executing user research activities, the development of calculators and tools, and content experiences for the Australian market.

For the Rent team, I relaunched 1Form under the realestate.com.au brand. My tasks here involved full UI design for responsive web and iOS/Android apps, planning and conducting user research activities, and liaising with the wider business to inform the direction and ensure alignment on design and business priorities.

Besides my project job, I also co-led the REA ‘School of Design’ working group and established a training and learning curriculum for designers.

Lead Experience Designer at DT/AKQA, Melbourne (2013 - 2016)

User Experience designer for large companies such as Fisher & Paykel, Optus, Bunnings, or Myer. In addition to that, user research and requirements engineering for large replatform initiatives, mainly for Adobe Experience Manager projects. For twelve months, I was the Experience Lead on the Bunnings account, and coordinated junior and mid-level UX designers. Besides this role, I delivered UX artefacts and user research outcomes for 60+ projects.

Senior User Experience Consultant at Namics AG, Zurich (2007 - 2013)

User-centred analysis and concepts of intranets, websites, web applications and mobile solutions for companies such as Swiss Federal Railways SBB, ABB, UBS, Schindler, Baloise Group or Phonak. Company-wide expert for prototyping methods, including training courses for the software Axure RP. Established speaker covering UX topics at internal and external conferences and symposiums.

  • Winner Best of Swiss Web Award 2014 for ABB Energy Efficiency

  • Winner Best of Swiss Apps Award 2013 for UBS Financial Health Check

Product Manager at Swisscom AG, Zurich (2002 - 2007)

Product manager web hosting for retail customers (Swisscom HostCenter, Swisscom HomepageTool). Development of business cases, project manager for service improvements.

Education

Master of Science M.Sc, MBA (1997 - 2002)
University of Bern, Switzerland

Master of Advanced Studies MAS, Business Consulting (2006 - 2008)
ZHAW Zurich University of Applied Sciences